THE DESIGNER
Dawn Lintern, the founder and creative director of PunkGLAM, brings a multidisciplinary practice rooted in theatre, performance, and subculture.
Their work history includes directing, designing, and constructing stage costumes for alternative and avant-garde theatre productions in London and Berlin. Costume has always been central as narrative architecture in their productions.
Since 2010, Dawn has fronted bands within the alternative music scene internationally, creating distinctive stage costumes that merge identity, rebellion, and spectacle.
They have worked as a visiting theatre director, leading collaborative projects with costume designers at Wimbledon School of Art – bridging performance theory with garment design.
PunkGLAM was founded during lockdown while the designer was living in Berlin – a city synonymous with subculture, resistance, and reinvention. An instinctive response to isolation evolved into a fully realised label.
The designer’s passionate curation of fabulous textiles stems from decades of skilful scanning and collecting across cities and continents in flea markets, vintage stores and thrift warehouses.
PunkGLAM transforms ‘rejects’ into prized possessions.
COLLABORATION
PunkGLAM are excited to be collaborating with Milliner Reny Morsch.
Reny incorporates fabrics from PunkGLAM pieces and 3D prints of iconic PunkGLAM screen prints into hats and headpieces oozing punk, drama and eccentricity.
Reny, who trained at RADA, makes hats for Stephen Jones
and is a costumier for the Royal Opera House in Covent Garden.
THE MILLINER
Reny Morsch is the founder of Reny Morsch Millinery. Their designs subvert classical form and harness the potency of dark glamour in celebration of uniqueness and individuality.
Having trained at RADA and currently working for both Stephen Jones Millinery and the Royal Ballet and Opera, Reny values the power of personal theatre. It is her passion to bring the presence of the stage to real life. Combining unusual materials and experimentation with classical craftsmanship, every piece is unique and made for personal performance.
A lifelong fan of New Wave fashion and music, Reny claimed the dance floor of The Blue Angel in Frankfurt, as their personal runway for early designs, constructing garments made from curtains and cleaning cloths. An instinctive affinity with theatre lead her to work with the avant grade theatre group Polyclamorous. In 2024 Reny saw Dawn perform with their post-punk band Das Fluff. The pair instantly realised they shared a complimentary aesthetic and eye for the unique and the extraordinary. Reny began her collaboration with PunkGLAM as a model and performance artist and is now the creative force behind PunkGLAM headwear. It is an exciting opportunity to explore a mutual love of the dramatic and PunkGLAM’s radical re-use of fashion and material.
THE LEATHERSMITH
Christian Ruland trained at Saint Martins School of Art and is the leathersmith of PunkGlam: shaping relics into rebellion. Working exclusively with vintage, reclaimed, and repurposed hides, he produces leather goods that complete the silhouette of the brand’s garments and hats – bags, harnesses, belts, and accessories. Each piece carries a previous life: a 1970s leather coat sourced from a Sicilian Saturday market is paired with remnants of a vintage Mandarina Duck sailor's sling bag. They are dismantled, cut, combined and resurrected as a leather-fronted waistcoat and a sculptural shoulder bag.
In line with the PunkGLAM spirit, Christian's process is about transformation – preserving scars, creases, and patina as design features, so that every object holds a visible past while serving a new future.
Christian first met Dawn in the theatre, where their shared instinct for atmosphere and narrative detail led them to collaborate on stage sets and costume design.
In addition to his involvement with PunkGLam, he is also an expert in digital media and video.
PunkGLAM
AESTHETIC, PROCESS OF CREATION AND ETHOS
Spontaneity. Structure. Subversion.Spontaneous creation – each piece is rebirthed directly on the mannequin. The process begins without patterns or sketches. It begins with scissors and fabric in hand. The act of draping is immediate. No preconceptions. Intuitive. Physical. The silhouette emerges via touch, tension and proportion.
EXISTING SHAPES AS FOUNDATION
We prioritise the inherent architecture of original garments – their seams, cuts, darts and details artfully and playfully shapeshifted to flatter and enhance the human form.
TRANSFORMATION
Orphaned garments are elevated and transformed beyond recognition to reveal their next life. Each PunkGLAM piece is one of one.
THE FINISH
Our aesthetic prioritizes a raw, no-nonsense finish. We embrace the ‘Punk’ in our name. The history of garments visible with no-nonsense, practical finishes. Raw fragments and flaws from worn vintage fabrics incorporated with deliberation and defiance – respectful of its past existence. There are stories to unfold on each garment’s journey to PunkGLAM.
By working with the ‘bones’ of the past, we create silhouettes that are highly contemporary. The result is sculptural, wearable and dramatic.
Couture-informed, subculture-driven.
SUSTAINABILITY
PunkGLAM operates with a zero-waste approach. Offcuts are integrated into new designs. Damaged garments dismantled and reconstructed. Fabric remnants transformed into detailing and structure.
Recycling and upcycling are our core methodology.
PunkGLAM does not mass-produce. It rescues and reinvents.
PunkGLAM is Glamour with history.
It is Punk with passion.
PunkGLAM celebrates the uniqueness and individuality of being human.
